Milt Tanzer's  #1 Guide to Real Estate Investing
	Attention: Real Estate Brokers and Investors

Should You Have Your Own Website...
                                And Why Would You Want One?

Should You Have Your Own Website...

You've probably given some thought to having your own website with the idea of making a lot of money, just like you see in some infomercials on TV.  If you look up "Website Promotion" on the Yahoo search engine, to learn how to go about doing it, you'll discover 1,850,000 websites guaranteeing you a top ten rating on the major search engines.  
Don't believe it!  This makes you wonder if having a website is really worth the time and effort, and most important, how would anyone ever find your website to buy your products or services?

Internet marketing is a multi-billion dollar a year business, and it's just getting started.  At first look, the thought of marketing a product on the internet can be overwhelming.   You need to develop a web site , get it on line, select a site name or URL, link up with in Internet Service Provider (ISP), and most importantly, get found and obtain orders. Believe it or not, getting a money making website on line is neither complicated nor costly, if you learn the basics and give it a little effort.

If you want a quick and easy way to get your feet wet... or to determine if Internet marketing is for you, we are offering an inexpensive, yet comprehensive Ebook on Internet Marketing and a "What You Need To Know" guide.  This comprehensive report, with a couple of bonuses, will tell you what you need to know to get started and show you how you can generate a lot of sales through internet marketing, even if you think you have nothing to sell.

We cover, in detail, the secrets reveled by the real pros in Internet marketing.  The ones who have turned a simple website into a multi-million dollar a year business... and most of them don't even concern themselves with a top ten ranking on the major search engines.  They have spent years and a lot of money learning what works and what doesn't work. 

Now, you can learn what they had to learn the hard way in becoming top Internet marketers.
Their closely guarded secrets are reveled in this 100 page Ebook.

Learn the real, proven truth about how to make money on the Internet starting with:

Why Would You Want Your Own Website?

   If you are an active real estate broker or associate, stock broker, mortgage broker or any professional with a product or service to sell, and do not already have a website, you are missing the most outstanding advertising media available today. Many website owners are on line simply to direct customers and  clients to a "third party" method of informing them of their company, personnel, services and to establish their presence on the world wide web.
It's a prestige thing to tell your clients, "Visit us on the Internet at www.mycompany.com".  It shows that you are up with the current marketing and information techniques.

  The cost is surprisingly little for this way of promoting your company, services or products world-wide. (About $20 a month to have your website on line.

   If you are looking for a way to make money in your spare time, the Internet is the answer (even if you do not have a product or service to sell).  Continue reading to learn how you can still make money on the Internet selling someone else's products. 

   Even if you just want to promote yourself, your company or your hobby (which by the way could turn into a money making opportunity for you on the Internet) the Internet is the place to do it, and we'll show you how.

but first...here are the biggest fallacies when it comes to Internet marketing:

Top Twelve Fallacies About Marketing on the Internet
Prologue to the E-book: "Should You Have Your Own Website...
and Why Would You Want One"

Before we dig into the meat of “Having Your Own Website and Why Would You Want One”, let’s discuss the most common fallacies or pre-conceived ideas most people have about Internet marketing.  Each of these topics are covered in detail in the main Ebook  text, but this may open your eyes to the “real world” of Internet marketing and what you need to know to be successful. 

Fallacy #1:  Your website must rank in the top 20 to 30 on the major search engines to be successful.

Fact:  It is virtually impossible to get a top ranked position on the major search engines.  Consider the fact that there are an estimated four million websites on line and probably over 100,000 in any given category, expecting to get ranked above 99,970 of them is just dreaming.  If you use search words that no one ever thought of using, you have a chance, but keep in mind that your visitors may never think to search for those words either, so top ranking is worthless. I've attended web marketing seminars where the promoters show how their client's websites rank in the top ten.  Looking further into it you discover that, sure they rank in the top ten on Google or Yahoo provided you search using a word or group of words that no one else would ever think to look for.  Here is an example:

You have a website promoting a new type of golf putter that will knock several strokes off your putting game. You have a great website showing how it works, but get very few visitors to your website.  That's because there are approximately two million websites devoted to "golf clubs".  What do you think your chances are of being in the top ten or twenty?
So, you decide to capitalize on the fact that your putter is made from aluminum alloy, a feature you promote on your website as well as in the code behind your home page where most search engines look when cataloging a website.  Doing a search for "aluminum alloy putters" reveals only about 900 other sites, many of which are not relevant.  Your chance of being in the top twenty has improved tremendously.  The problem is, how may Internet visitors are going to type "aluminum alloy putters" when they search for your product?

There are companies who promise you top ten or twenty positions on the net.  I think you can realize how this is an impossible dream.  Even if you do get top ranking with a common search word or words, search engines continually re-evaluate their lists, AND CHANGE THEM, to keep them fresh.  For example, you search for a specific topic on Yahoo (the largest search engine) and check out the top ten or twenty listings.  A week later you want to run another search.  If the top twenty on Yahoo’s list is the same as it was a week ago, you’ll just quit using Yahoo when searching for that topic and go to one of the hundreds of other search engines. So Yahoo, and other search engines are continually changing their lists to keep them fresh, and their visitors coming back over and over again.

Fallacy #2:  Top search engine placement is a must in order to get traffic (visitors) to your website.

Fact:  There a many ways of getting traffic to your website without the hassle of trying to get top search engine position.  I’ve learned that one very successful marketer does not even bother with search engine placement.  He only has about one hundred new visitors to his site a day. (High traffic sites will draw thousands or tens of thousands of visitors a day.  Yahoo, AOL, etc., draw millions of visitors a day).  This marketer is selling an average of  $3,500 in merchandise a day in spite of the low number of hits to his website.  (We discuss this topic in complete detail in the full report and tell you how he does it). 

Fallacy #3:  Put it on the Net and all you have to do is sit back and wait for all the traffic, and orders, to come in.

Fact:  Successful Internet marketing and profits require a considerable amount of work. The nice part is that it can be part time, whenever you have an hour or two to spend, such as 2:00 AM when you can't sleep. Your Internet "store" is open 24 hours a day, seven days a week, 365 days a year.  A commercial that ran on TV recently showed a small business opening their website for the first time.  The half dozen employees stood around the office computer as the site went “live” and they watched as an order or two came in, then dozens and finally hundreds of orders filled their computer screen.  I don’t even remember what they were advertising, but anyone who believed this can happen was on something stronger than coffee!  If it were that easy, there would not be the 80% failure rate with web marketers.  By the time you complete the E-book, you will know what you need to do to be successful and how to do it.

Fallacy #4:  Taking orders just requires getting the visitor to print out your order form and send you a check.  Why bother with accepting credit cards over the net and the hassle that is involved?

Fact:  If you do not accept credit cards on line, you might as well forget about having a website, unless you are running a charity, not for profit, operation.  We discuss this subject in detail in the main text, and why accepting credit cards on line is a must in order to be successful 

Fallacy #5: Having a “supermarket” is a good idea.  This way you can promote a bunch of products all at once.

Fact: The most successful, small web marketers stick with one product on their site.  It has been proven that if you try to market ten products on the same site, you confuse the visitor and chances are good they will not buy anything at all.
I tried it on my Real Estate Investment site and discovered that many of my potential buyers were being sidetracked by some of the other products I was offering and never bought anything.  The exception to the rule is the website that brought you to this page.  It's a "real estate supermarket" site.  Although the website offers about forty different products, the are all "real estate" products.  The only exception is the link that brought you to this page, "Having your own website", and even that is tied in to a "If you are involved in real estate you need to have your own website" theme.  You'll learn what they are the exceptions to the "single product promotion" rule for a website

I know what you are thinking, “What about Amazon. COM”.   They offer thousands of items.  But take a closer look.  They really offer only two, books and recordings, although they are now branching out into other "gift" items as well.  They may discover that the new lines of products my produce few orders while diluting their primary source of income, books and recordings.  They also benefit by having millions of visitors a day visit their website to create sales.

Fallacy #6: Once you get a prospect, there is no need to contact them again, especially if they order your product or service.

Fact: Follow up is the key to success in web marketing.  You not only need to follow-up on visitors to your site (and we’ll show you how to get their Email addresses). You will rarely sell a visitor your product or service on their initial visit to your website.  They may come back five or ten times before they buy.  We'll explain how to get them coming back that often.

Fallacy #7: Lots of graphics, banners, and animated graphics make a web site more appealing.

Fact:  Contrary to popular belief, flashing banners, abundant graphics, etc., have two adverse effects on your business, and can even kill it.  We explain why in our Ebook. 

Fallacy #8: Once my website is on line and I promote it with the various search engines, I’m done. 

Fact:  Continual promotion of your website is a must.  You do not run one newspaper ad for your product and then quit promoting it.  Web marketing is the same. You cannot expect all potential prospects for your product or service to see your initial ad.  Unlike a newspaper or flyer you mail out, you want your web visitors to return and take another look.  They need something different to see to convince them to buy. We also discuss the importance of establishing "creditability" in the E-book.

Fallacy #9:  Why would I want a Website?  I have nothing to sell.

Fact:  We’ll show you that you do have something to sell.  You’ll be led through several pages of ideas and you will discover that you have something to offer that will generate interest in your web visitors. To start you off, here are two outstanding sources of E-books you can offer for sale:

Fallacy #10:  All I have to do is put my website on line and people will be ready to buy my product.

Fact:  You’ll learn how important establishing creditability is to successfully marketing on the net, in convincing someone to buy your product or service.  Without it you are sure to fail.  There are several ways of doing this that will be explained in detail in the E-book. 

Fallacy #11:  Once I make a sale, I’m finished with that customer

Fact:  Having "back-end" or additional related and more expensive products to sell your customers who purchased your initial offering, is where the real profit is.  Full details are in our E-book. 

Fallacy #12:  It’s a waste of time and money to make changes in my website once it’s on line.

Fact:  Unless you were lucky enough to have a killer site the first time, producing hundreds of orders a day or week, you cannot afford to leave your website unchanged,.  In the main text, we spend some time discussing how Internet buyers think and what it takes to motivate them to buy.  You’ll understand why you need to make continual changes to be successful. 

One final point.  You can make these changes yourself.  You do not need to employ a webmaster to do it for you.  It's easy, free and you have the flexibility to make changes whenever you want.  We spend some time explaining how to decide what changes to make and why and the inexpensive programs that allow you to do it.
102pp - Only $29  Order Now

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